Staging a home before selling it is one of the finest expenditures you can make to guarantee a rapid sale and the highest possible price. According to research, a staged home sells three times quicker than a non-staged property, and 70% of real estate brokers believe that home staging increases the offer value of a house by up to 10%.
When it comes to selling your property, you want it to appear its best for prospective buyers. This is where home staging comes into play. Read our home staging guide to discover what not to do, how to stage room by room, how to do it on a budget, if hiring a professional home stager is worth it, and much more!
According to Walter Buluma, an agent at Bluman Properties Rongai, good staging is “a kind of visual marketing that relies on some of the basics of interior design.” “The goal of staging is to compliment the property without being too blatant about it, similar to how you dress without calling attention to what you’re wearing.”
Note: Home staging is not the same as decorating. Decorating is about personal flair, while staging makes your property attractive to the broadest possible range of purchasers.
When it comes to a major financial transaction like selling a house, you don’t want to compromise for a lower selling price or a longer marketing time than necessary.
In terms of time and money invested, staging may be one of the most profitable projects you can ever undertake. Potential buyers aren’t only seeking for a place to live; they’re also looking for a chance to achieve their aspirations and better their lifestyle. Staging may make a buyer make a more emotional purchase, which can result in more money for the seller.
According to the National Association of Realtors (NAR), 2021 Profile of Property Staging, 47 percent of buyers’ agents claimed that staging influenced most purchasers’ opinions of a home.
According to the survey, 82 percent of buyer’s agents believe staging helps purchasers imagine a house as their future home, which may help the home sell quicker. According to the research, 46 percent of buyers felt setting the living room to be extremely significant, followed by 43 percent for the master bedroom and 35 percent for the kitchen.
Staging remains a crucial strategy since a well-staged property appears better in photographs—and the majority of purchasers browse for homes online.
If your property is in excellent shape, holding an open house may be a terrific way to get your home for sale recognized.
Of course, the amount of staging that is feasible for your property is determined by time and money. Try to utilize the following procedures in as many rooms of your home as you can afford and as time allows.
You don’t want to start preparing for your open house by making changes at random. Before you begin, you need to understand what upgrades will help you sell your property and create a realistic plan that suits your budget and time schedule. Here are two starting points to consider:
a) Determine what Customers Want
Homebuyers are searching for three things: an emotional connection with the property, good value for money, and move-in-ready conditions. Consider these elements while you prepare your house since you have a lot of power over them. A buyer, for example, will be difficult to imagine oneself living in your house if your family photographs are plastered all over the walls, but this is readily remedied.
b) Identify your Target Market
Consider the kind of neighborhood you reside in. Is it youthful and trendy, full of first-time buyers, or older and established, full of families? It’s critical to understand the sort of consumer you’re after so you can stage adequately. Buyers in premium neighborhoods may anticipate certain high-end amenities and enhancements. Your real estate agent may advise you on what is typical in your region.
Try to see things from the perspective of the person who is going to purchase them. Bring along a friend who will give you the truth, and not just what you want to hear, if you are unable to remain impartial in the situation.
This should be obvious to everyone. You may kiss your prospects of making a deal goodbye if prospective purchasers attend your open house and see the dust on the coffee table and soap scum in the showers. During an open house, cleaning the staging house thoroughly from top to bottom is an inexpensive and (relatively) simple method to make it seem much more appealing to potential buyers. Make sure to pay extra care to your kitchen and bathrooms since these are the places that interest the buyer the most.
A tidy house communicates to prospective buyers that you’ve given the property the attention and care it deserves. In an ideal situation, you would clean every section of the home, beginning with the floor and working your way up to the ceiling, as well as everything in between.
If you do not have any new kitchen appliances, you should ensure that the ones already there are clean. Similarly, ensure that every inch of your bathroom is spotless. This includes the crevices of the bathtub, the sink drain, and even the area you believe no one can see behind the toilet. Your objective should be to give everything a fresh appearance.
Adding just a few plants kept in pots may make your house seem more pleasant and updated. If you have a lot of plants, you should be sure to give each one its place so that they don’t take over any particular location. Your house will not appear to have been properly cared for if you have plants that are dead or dying.
Your home’s odor may be caused by a variety of factors, including your children, your pets, the food you ate the night before, or even a moist bathroom. Eliminating scents is one more strategy you may use to give the impression that your property has been recently updated. Baking cinnamon-coated apples or cookies in the oven (be cautious not to burn them) or vanilla-scented lighting candles are two low-cost methods that may be used to deodorize a house and give it a welcoming fragrance.
Even if you may use an air freshener to deodorize your house, it is strongly recommended that you do not do so since these products have been shown to cause allergic responses and asthma in persons who are already susceptible to these conditions. It is also a brilliant idea to wipe down the kitchen sink with half of a lemon and then put the lemon in the trash disposal to be ground up. This will eliminate any aromas from the sink.
Herbs and flowers, essential oils, beeswax candles, and air purifiers are all chemical-free ways to make your home’s air smell more pleasant. Perfumes can be made by combining one bowl of water with five to ten drops of oil in a spray bottle and then spraying the mixture toward the center point of each room.
Make it a point to provide each area with a unique function that stands out from the others. Also, ensure that every area inside each room has a specific role. Buyers will benefit from this since it will show them how to make the most of the available square footage. Convert your completed attic space into a workplace if you have the space available. A basement that has been completed may be converted into an entertainment area, and an unused room can be made into a bedroom for visitors.
The buyer needs to understand that every square foot of the property is a place that may be put to good use; this is true even in the event that they have other plans for the area in question. This includes nooks and crannies such as cubbies, seating areas, and breakfast nooks, amongst others.
It is quite rare that a prospective purchaser would enjoy the artwork you love. Your best option is to the wall repaint with a neutral hue instead. This will provide you with the most flexibility. It is in your best interest not to paint over the wallpaper since doing so can make the room seem sloppy and tip off the potential buyer to the fact that they will have to do some work in the future.
Prospective purchasers will probably have the same opinion when it comes to bespoke paint colors. You could consider white walls to be excellent since they provide a blank slate, which enables prospective buyers to see their own furnishings and provides them with an easy place to begin decorating. However, it is recommended that you paint your house with hues that are both inviting and moderate. Although you may be partial to the orange hue in your washroom, it’s important to remember that people’s tastes in color are incredibly individualized and quite particular.
Ensure the pieces of furniture you choose are the appropriate dimensions for the area and avoid filling a space with excessive stuff. A room might seem much smaller than it really is if its furniture is disproportionately large, yet insufficient or inappropriately sized furniture can make it feel uninviting.
Also, avoid purchasing low-quality pieces of furniture. You don’t have to spend a lot of money to replace the furniture you already have, and if you want to stage your house, you could even decide to lease the furniture you need. In any case, ensure that the furniture is presentable, clean, and welcoming to the eye. You may add contrast and a splash of color by using throw pillows.
You should also rearrange the furniture in each room to give the impression of enough space, an inviting and comfortable atmosphere, and an easy flow from one area to the next. For instance, seats in the lounge room must be arranged in such a manner as to provide an atmosphere conducive to pleasant discourse.
Make the most of the ambient light that enters your house. When presenting your home to potential buyers, ensure all drapes and blinds are open. For showings, make any required adjustments to the lighting and switch on all fixtures (including those in the closets). This makes the appearance of your house livelier and more welcoming and also prevents potential buyers from searching for lighting fixtures in the house. If you believe the present fixtures don’t need replacing, give them a good dusting and wipe out any dirt or filth. In any other case, replacing faulty or obsolete light fixtures is simple and not very expensive.
Because they play a role in what is known as a house’s “curb appeal,” the outside and the entrance are crucial places of attention because of the significant influence they may have on a potential buyer’s initial impression of the property. They could even decide whether or not someone is interested in looking around the home’s interior.
You need to get rid of any bugs and ensure that your grass, hedges, shrubs, and other plants are properly manicured. Clean the windows thoroughly, and if you want them to shine, even more, think about installing flower boxes in them. If you can do so, power washes the outside of your house. This will give the impression that it has been recently painted but will require far less work and money.
Ensure that the walkway that leads up to the home is free of debris and spotless, and get brand-new doormats for both the front and the rear entrances. If you have a pool, make sure the water in it is clear so that you may show it off. Another option to make the most of the outside of your house is to construct some outdoor living space in the backyard, like a terrace or balcony, and then furnish it with outdoor furniture. This is an example of using outside your house to its full potential.
Make sure that your home staging efforts have the biggest effect possible just before any open house or showing by adding a few finishing touches that will give the impression that the property is cozy and welcoming. The place recently cut flowers in vases, open the windows for at least ten minutes before your guests’ arrival to ensure the home isn’t stuffy, light a few candles (with aromas that are muted and understated only), and stock the bathrooms with clean, fluffy towels.
A property that has been professionally staged will fetch a higher price than one that has not been prettified. When prospective buyers visit a property that has been tastefully arranged, they can picture themselves living in the space. A buyer will have to look beyond all of the seller’s goods to see themselves living in a property that has not been staged, which might be difficult. Photos of a house that has been arranged appropriately seem better in internet listings, which in turn helps sell the house.
It’s possible that staging will turn out to be one of the most profitable projects you’ve ever worked on, taking into account the amount of time and money involved. Prospective purchasers aren’t just searching for a building to inhabit; in addition to this, they’re looking for a way to make their dreams come true and improve their quality of life. The buyer may have a stronger emotional connection to the property after staging has been completed, which may ultimately result in the seller receiving a higher selling price.
Even if you have plenty of cash, don’t put too much money into the staging process. You want to emphasize the home’s best features, but keep in mind that what sells the house and what makes the home usable for the buyer are not necessarily the same thing. Overall, your home staging efforts should be designed to appeal to the widest possible range of buyers to get the most bangs for your buck. The more people willing to submit purchase offers for your home, the higher the selling price will be.